A brand identity for one of the oldest cities in the world and UNESCO World Heritage Site: Samarqand, Uzbekistan. As one of the most iconic stops on the Silk Road, it has played a crucial role in the interchange of goods, ideas, and traditions between the East and the West. Modern Samarqand is renowned for its stunning Islamic architecture and craftwork. In this project I applied the visual identity to various touch points including stationery, advertisements, signage, digital assets, and more.

Registan Square

UNESCO Site Booklet

Website Landing Page

Hazrat Khizur Mosque