I undertook the creative challenge of designing 24 unique logotypes, each meticulously crafted using distinct fonts to evoke diverse visual identities. The goal was to showcase the versatility and impact of creative typography. Additionally, I curated these logotypes into a book, choosing to display them amongst the urban environments of my own street photography. I carefully considered layout and overall aesthetic to execute a comprehensive visual identity system across various typographic styles. This book stands as a testament of my commitment to growth, expanding beyond my established design habits and achieving a harmonious fusion of typography and photography.
SCOPE
Typography
Graphic Design
ROLE
Designer
YEAR
2022
SCOPE
Web Design
User Experience
ROLE
Designer
YEAR
Present
The inception of this project involved a meticulous dual process – a thoughtful exploration of 24 distinct typefaces for font selection and a creative endeavor to design logotypes by skillfully combining two letterforms. This approach necessitated an intricate consideration of how the letter combinations seamlessly flowed into one another, ensuring not only visual harmony but also a compelling fusion of typography.
Transitioning from the digital realm to a tangible display, the subsequent phase revolved around conceptualizing and implementing a comprehensive visual system for the book. Here, I integrated my photography skills to seamlessly incorporate the logotypes into imagery. As the pages of this book turn, they unveil not just logotypes, but a visual example of my creative evolution from photographer to designer.
