BUMPED

An international marketplace founded in London to promote emerging brands, designers, and the general underground fashion scene.

Bumped was founded to counter the exclusivity of the fashion industry. Clothing is involved in all our lives, yet the industry is notoriously selective and consistently underpaying young designers. Bumped was founded to address this issue by establishing a marketplace to promote emerging brands and create an avenue for underrepresented designers to pursue their passion (and make money doing it). Bumped hired me to deliver webpage designs to the developers at Fan Pier Labs for their upcoming public launch.

SCOPE

Web Design
Design Strategy
Motion Graphics

ROLE

Web Designer

YEAR

2024

DESIGNING A MARKETPLACE FOR EMERGIng fashion designers around the world

THE
CHALLENGE

The client gave our Fan Pier Labs' team 4 months to design, develop, and deliver a functional CMS e-commerce website. Bumped provided brand direction, sources of inspiration, and a list of required pages. As the sole designer, all other creative direction and design components were my responsibility.

Site Map

DESIGN

I began the project by creating a site map with the client's required pages as well as their necessary content and CTAs. The client also brought two requirements: dual-image product display and a simple UI system. After market analysis into design standards and creative concepts implemented in other e-commerce sites with a young audience, I began producing lo-fi wireframes.

The predetermined monotone brand identity allowed for a smooth transition from lo-fi to hi-fi. I began by establishing consistent typographic hierarchy across all webpages and finalizing icon design. Then, I began adding sample products and other visual ideas such as the community map, bumps of the week ranking, and the trending styles marquee. With the layout finalized I shifted focus to the prototype creating hover interactions and the requested footer animation of the Bumped logo.

Visual Identity

THE
OUTCOME

The final designs were successfully delivered to the developers and client by the predetermined deadline. These deliverables included high fidelity wireframes on desktop and mobile, prototyped hover interactions and animations, with design strategy recommendations going forward. I now oversee the developer's production of the concept.